Father’s Day Special | From a Father’s Heart, Building a Brand Based on Love and Responsibility

Today is Father’s Day — a warm and meaningful occasion to share the story behind our brand: a journey driven by paternal love, guided by deep understanding, and held together by responsibility.

Our brand wasn’t created because it was “trendy,” but because of a father’s understanding and care for his child.

Our founder, Luke, grew up abroad from a young age. When he was ten, he left Hong Kong and moved to Singapore with his brother and grandparents. Life in a foreign land taught him independence early on, and he also underwent strict military training. The discipline and intensity of that environment forged his resilient character and strong execution.

However, it was only after becoming a father that he realized the real challenge wasn’t how tough he could be, but the heartache of watching his child suffer and feeling powerless to help.

Luke’s child struggled with severe food and skin sensitivities from a young age, with recurring eczema flare-ups. Many skincare products on the market, labeled as “natural” or “gentle,” still triggered allergic reactions. At that moment, he realized that only a true understanding of sensitive skin’s needs could lead to products that were genuinely safe and effective.

So, he began to study botanical ingredients and chemical structures in depth, searching for the gentlest, non-sensitizing formulas. During that time, he spared no expense in researching, consulting experts, and conducting repeated experiments—he even taught himself a great deal about dermatology and formulation science.

He has always believed:

As a father, what you should do is take on the burdens your children shouldn’t have to worry about.

The Birth of the Brand: Not Because of “Natural,” but Because of “Understanding”

Many people think our brand was created in pursuit of “natural” products, but that’s not true. We don’t blindly chase “plant extracts” or “organic labels”—what matters to us is whether our products really suit sensitive skin like our own child’s.

For example, “whitening” is not our focus. We understand that for people with eczema or sensitive skin, the top priority isn’t becoming fairer, but soothing and repairing their skin. Many whitening ingredients are actually more irritating, which is exactly what we deliberately avoid.

We believe:

True safety and efficacy aren’t built on marketing slogans, but on a deep understanding of the root of the problem.

Our Four Core Commitments

1. Only make products that truly work

Every product is developed based on in-depth research into the causes of skin problems, not just popular trends.

2. Rigorously test every formula

All our products undergo laboratory testing and clinical verification to ensure they are safe and effective.

3. Invest in R&D, not advertising

We choose to spend our budget on what truly matters—product development—not on chasing viral marketing.

4. Seek cost-effective production methods

We want most families to be able to afford and benefit from genuinely effective skincare products.

This is not just a business philosophy—it’s the belief of a father.

We know clearly:

prices must be accessible, but efficacy must never be compromised.

That’s why we insist on using effective concentrations of active ingredients, never lowering our formula standards due to cost pressure—so every family can use safe, effective, and reasonably priced products.

To make all this possible, we have also made thoughtful choices in manufacturing.Our products are mainly produced in GMP-certified factories located in Guangxi, China and Taiwan. These factories comply with international quality standards and have long served as OEMs for many well-known brands.

More importantly, our partner factories are run by a friend Luke met while studying in the UK. This trust enables us to adopt a “high R&D, low batch” approach to product development—allowing us to flexibly adjust formulas and processes while ensuring quality.

Compared to the high shipping costs and communication hurdles of remote manufacturing, local partnerships allow us to meet face-to-face frequently and quickly respond to every detail—this is especially important in complex R&D processes.

Our Goal Has Never Changed

The market is becoming ever more competitive, with countless brands telling touching stories and touting “natural” or “pure” labels to attract consumers. But we have always stuck to our original intention: to only make products that can truly solve problems.

Because we know that somewhere in the world, there are parents just like us, whose children may be struggling with the same issues. We hope our products can bring them a bit of reassurance and hope.

Father’s Day Is More Than a Day of Gratitude

On this special day, we want to thank all our supporters. Thank you for trusting our products and for supporting a grassroots brand driven by a father’s love.

Finally, Luke wants to say something heartfelt to his child:

“Daddy can’t protect you forever, but I’ll do my best to make your life a little simpler and happier.”

May all fathers be treated with kindness and achieve great things, and may every child in need of care have a safe space to grow.

In this chaotic world, we all long for peace, so that every family can enjoy calm and security.

#Happyfathersday